About Us

Balanced food for a modern life

Jennifer Irvine

Founder of Balance Box
and The Pure Package,
Chair of The Wellness Awards

Welcome to Balance Box.

For those of you who don’t know me, my name is Jennifer and I just love food! But … I am a busy mother of 4 and I also like to look good. It is this balance that people sometimes forget: it’s hard to find tasty, convenient food that’s healthy for you.

It was for this reason over eighteen years ago that I started to build a passionate team of nutritionists and chefs. We set out to bring deliciously healthy, convenient and tailor-made diet delivery meals to private clients living in and around London. The Pure Package was born! After 10 years and lots of fun and success (of course this came after all the sweat and hard work!), it felt right to introduce a new member to the healthy food delivery family – Balance Box.

It’s really important to us that all of our meat is ethically sourced, chicken is free range, our seafood comes from sustainable stocks, we don’t use any unnecessary preservatives or additives and we source locally and organically where possible. We believe that our wealth of knowledge combined with a love of what we do, strong ethics and high integrity, means that Balance Box clients can enjoy superior, nutritionally balanced dining.

Balance Box delivers nationwide (a couple of areas we can’t deliver to due to a few restrictions of our out of London couriers), but we are super excited that more people are able to enjoy our delicious food designed to make you feel healthier, achieve weight loss and save you time.

The Balance Box team and I have loved developing the concept, the recipes and even the clever little things that hold our pots in the delivery boxes.

We are now ready to deliver it to you and hope that you love it!

Jenny Signature
P.S If you want to ask or tell us anything – please get in touch. I know that we wouldn’t be where we are today if we hadn’t listened to the most important people out there: you!





My Lightbulb Moment: Food Delivery Guru Jennifer Irvine

“I’ve also since launched Balance Box, a more affordable, nationwide healthy meal delivery service for people who want to either lose or maintain weight.”